FlowCast #7 | Mallory Graham - Digital Marketing as a Minimalist
In this episode I tried out a new podcasting setup but also happened to be doing it at a time where there were some brief instances of background noise. I apologize for this and will work on smoothing out our quiet place for podcasting.
Show Notes (time stamps may have gotten a little off track):
8:20 - Where Mallory’s passions lie
16:00 - Where small businesses should start with online marketing
19:00 - Digital Marketing Strategy - what’s the point of a post?
21:30 - Mallory’s thoughts on “Document don’t Create”
24:00 - What’s your competitive advantage?
26:30 - Micro-content - how much is too much?
31:20 - Are you just afraid to post something?
35:30 - Picking your platforms
38:30 - Digital Minimalism
43:00 - Being Present and going all in
44:30 - Followers vs. follower count and Instagram tactics
Books Mentioned:
Digital Marketing Strategy - Mallory Graham
Jab, Jab, Jab, Right Hook - Gary Vaynerchuk
Crushing It! - Gary Vaynerchuk
Crush It - Gary Vaynerchuk
Digital Minimalism- Cal Newport
Atomic Habits - James Clear