Digital Marketing Strategy for Business During COVID-19 | Mallory Graham | FlowCast #58
Mallory Graham is a digital marketing strategist and the owner of Tribal Trade.
You may recognize Mallory as the first guest we ever had on the FlowCast! A lot has changed since the last time she was on the show and in this episode we talk about businesses transitioning online, re-branding, and life as a mompreneur.
1:00 - Mallory returns to the show
3:00 - Starting on YouTube
6:00 - Rebranding the Trading Post
10:00 - Your strengths are the weakest part of your business *
13:30 - Traditional rules and the new normal
16:30 - Baby Jaxx joins the show
17:30 - Indigenous businesses online.
19:45 - High risk product on Shopify
22:30 - Building credibility online and establishing the skills of e-commerce
26:30 - Taking local biz online*
27:30 - Deciding who to pick as an online coach
29:00 - Let it go if a past course wasn't great *
31:30 - The value in paying for online courses*
34:00 - Becoming a Mompreneur and creating balance
38:00 - Parkinson's law and motherhood
43:00 - Validating your business ideas first
44:45 - People stealing your ideas*
46:30 - 99% won't do the work you're willing to do *
Subscribe to the FlowCast on Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-flowcast/id1456647259
Spotify:
https://open.spotify.com/show/7aLgfpdYSHi0PaLwv9yq6D?si=H0BGWz9tTcyzc6VFh2MBUQ
Instagram: https://www.instagram.com/flowspaon/
Facebook: https://www.facebook.com/FlowSpaON/
Twitter: https://twitter.com/flowspaon
The FlowCast is brought to you by Flow Spa. Flow Spa is Peterborough’s float therapy and sports recovery centre, dedicated to providing the ultimate relaxation experience. Whether you need physical relief from pain or a deep state of mental relaxation and calm or the best methods of recovery from athletic training, Flow Spa is where you can Find Your Flow.
Janet Di Bello | FlowCast #49
Janet Di Bello is an account executive with Bell Media. In this wide-ranging conversation, we talk about marketing and finding balance with tech exposure when keeping up with the latest trends, the role of coaches and mentors in business and life success, and we reminisce on our shared experience of seeing Tony Robbins at the Power of Success seminar.
1:00 - Does RJ take a day off?
2:00 - Welcome to the show Janet Di Bello!
3:00 - Loving her job as an account executive
3:45 - How Janet came into her role
8:30 - Productivity tips
11:00 - Tech distracts from flow
13:00 - Tips for easing into a more productive routine *
14:30 - Making use of technology responsibly for kids
16:15 - 24/6 Book
21:00 - Screen-off Saturday
21:45 - Finding balance online as a marketer
23:40 - Janet's float experience*
27:30 - The Apple Watch
29:00 - A recap of the Power of Success seminar
34:00 - RJ's Rule Number One in Business
41:30 - Seeking mentors and coaches
44:15 - Virtual Mentorship
49:00 - Returning to the Power of Success?
50:15 - The choreography of Tony Robbins
53:00 - What's RJ learning more about now?
54:00 - Forest bathing *
56:30 - Photography and videography
1:00:45 - Always be learning
1:05:30 - How many books do you have left to read in your lifetime
1:07:00 - Just in time versus just in case learning
1:08:00 - Virtual assistants
1:12:40 - Connect with Janet on LinkedIn
Resources
Tim Ferriss - Four Hour Work Week
Men are from Mars, Women Are From Venus - John Gray
Gary John Bishop - Unf*ck Yourself
Tribe of Mentors - Tim Ferriss
Awaken the Giant Within - Tony Robbins
Stillness is the Key - Ryan Holiday
Tim Ferriss and Ryan Holiday podcast
Subscribe to the FlowCast on Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-flowcast/id1456647259
Spotify:
https://open.spotify.com/show/7aLgfpdYSHi0PaLwv9yq6D?si=H0BGWz9tTcyzc6VFh2MBUQ
Instagram: https://www.instagram.com/flowspaon/
Facebook: https://www.facebook.com/FlowSpaON/
Twitter: https://twitter.com/flowspaon
The FlowCast is brought to you by Flow Spa. Flow Spa is Peterborough’s float therapy and sports recovery centre, dedicated to providing the ultimate relaxation experience. Whether you need physical relief from pain or a deep state of mental relaxation and calm or the best methods of recovery from athletic training, Flow Spa is where you can Find Your Flow.
FlowCast #26 | Jordan Porter
What a great podcast this was with Jordan Porter!
Recounting tales of the intense flow of extreme sports when your life is teetering on a slab of wood and debating the concept of achieving mastery in one field versus becoming a skilled jack-of-all-trades.
There were many laughs to be had during this conversation but Jordan also has a deep understanding of his own experience of flow both in physical and creative realms as he’s been an adrenaline junkie his whole life and has been honing the craft of writing since elementary school.
It’s always a fascinating journey to find the similarities and differences between these flow-inducing activities and Jordan delivered across the board while also giving great advice to anyone looking to start their own business.
Let’s Dive In!
Follow Nufás Media
https://www.instagram.com/nufasmediaagency/
https://www.facebook.com/nufasmedia/
Show Notes:
3:15 - Who is Jordan Porter and what is Nufás Media?
5:15 - Monsters, If Not Human - Jordan’s writing journey
8:00 - What does Jordan’s flow state look like with writing and research?
10:00 - What’s in Jordan’s EDC?
11:30 - Jordan’s Longboarding Story and how it relates to flow
14:15 - Jordan’s flow experience
15:15 - The White Dragon Jordan is chasing.
17:45 - Jordan’s Radio show on Trent Radio
23:45 - Nufás Media - new business media brokerage
26:10 - What does Nufás mean?
27:30 - What challenges is Jordan facing with a new business?
28:30 - Mastery vs. Jack-of-all-trades
38:30 - Defining Mastery
41:30 - The success of true masters
42:15 - The evolution of master rock climbers - proto-monkey humans
43:30 - The toolkit of masters is often masked under the masterpiece.
44:30 - The value of a business partner
47:00 - Actionable business advice from Jordan
50:15 - The Art of Wilkins - hometown example of perseverance
54:00 - Side hustles and breaking through entropy
FlowCast #7 | Mallory Graham - Digital Marketing as a Minimalist
In this episode I tried out a new podcasting setup but also happened to be doing it at a time where there were some brief instances of background noise. I apologize for this and will work on smoothing out our quiet place for podcasting.
Show Notes (time stamps may have gotten a little off track):
8:20 - Where Mallory’s passions lie
16:00 - Where small businesses should start with online marketing
19:00 - Digital Marketing Strategy - what’s the point of a post?
21:30 - Mallory’s thoughts on “Document don’t Create”
24:00 - What’s your competitive advantage?
26:30 - Micro-content - how much is too much?
31:20 - Are you just afraid to post something?
35:30 - Picking your platforms
38:30 - Digital Minimalism
43:00 - Being Present and going all in
44:30 - Followers vs. follower count and Instagram tactics
Books Mentioned:
Digital Marketing Strategy - Mallory Graham
Jab, Jab, Jab, Right Hook - Gary Vaynerchuk
Crushing It! - Gary Vaynerchuk
Crush It - Gary Vaynerchuk
Digital Minimalism- Cal Newport
Atomic Habits - James Clear