FlowCast #7 | Mallory Graham - Digital Marketing as a Minimalist

In this episode I tried out a new podcasting setup but also happened to be doing it at a time where there were some brief instances of background noise. I apologize for this and will work on smoothing out our quiet place for podcasting.

Show Notes (time stamps may have gotten a little off track):

8:20 - Where Mallory’s passions lie

16:00 - Where small businesses should start with online marketing

19:00 - Digital Marketing Strategy - what’s the point of a post?

21:30 - Mallory’s thoughts on “Document don’t Create”

24:00 - What’s your competitive advantage?

26:30 - Micro-content - how much is too much?

31:20 - Are you just afraid to post something?

35:30 - Picking your platforms

38:30 - Digital Minimalism

43:00 - Being Present and going all in

44:30 - Followers vs. follower count and Instagram tactics

Books Mentioned:

Digital Marketing Strategy - Mallory Graham

Jab, Jab, Jab, Right Hook - Gary Vaynerchuk

Crushing It! - Gary Vaynerchuk

Crush It - Gary Vaynerchuk

Digital Minimalism- Cal Newport

Atomic Habits - James Clear