Digital Marketing Strategy for Business During COVID-19 | Mallory Graham | FlowCast #58
Mallory Graham is a digital marketing strategist and the owner of Tribal Trade.
You may recognize Mallory as the first guest we ever had on the FlowCast! A lot has changed since the last time she was on the show and in this episode we talk about businesses transitioning online, re-branding, and life as a mompreneur.
1:00 - Mallory returns to the show
3:00 - Starting on YouTube
6:00 - Rebranding the Trading Post
10:00 - Your strengths are the weakest part of your business *
13:30 - Traditional rules and the new normal
16:30 - Baby Jaxx joins the show
17:30 - Indigenous businesses online.
19:45 - High risk product on Shopify
22:30 - Building credibility online and establishing the skills of e-commerce
26:30 - Taking local biz online*
27:30 - Deciding who to pick as an online coach
29:00 - Let it go if a past course wasn't great *
31:30 - The value in paying for online courses*
34:00 - Becoming a Mompreneur and creating balance
38:00 - Parkinson's law and motherhood
43:00 - Validating your business ideas first
44:45 - People stealing your ideas*
46:30 - 99% won't do the work you're willing to do *
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