Digital Marketing Strategy for Business During COVID-19 | Mallory Graham | FlowCast #58

Mallory Graham is a digital marketing strategist and the owner of Tribal Trade.

You may recognize Mallory as the first guest we ever had on the FlowCast! A lot has changed since the last time she was on the show and in this episode we talk about businesses transitioning online, re-branding, and life as a mompreneur.

1:00 - Mallory returns to the show

3:00 - Starting on YouTube

6:00 - Rebranding the Trading Post

10:00 - Your strengths are the weakest part of your business *

13:30 - Traditional rules and the new normal

16:30 - Baby Jaxx joins the show

17:30 - Indigenous businesses online.

19:45 - High risk product on Shopify

22:30 - Building credibility online and establishing the skills of e-commerce

26:30 - Taking local biz online*

27:30 - Deciding who to pick as an online coach

29:00 - Let it go if a past course wasn't great *

31:30 - The value in paying for online courses*

34:00 - Becoming a Mompreneur and creating balance

38:00 - Parkinson's law and motherhood

43:00 - Validating your business ideas first

44:45 - People stealing your ideas*

46:30 - 99% won't do the work you're willing to do *

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The FlowCast is brought to you by Flow Spa. Flow Spa is Peterborough’s float therapy and sports recovery centre, dedicated to providing the ultimate relaxation experience. Whether you need physical relief from pain or a deep state of mental relaxation and calm or the best methods of recovery from athletic training, Flow Spa is where you can Find Your Flow.