Connor Massimo - Pulse Physiotherapy | FlowCast #56
Connor Massimo is one of the co-owners of Pulse Physiotherapy in Peterborough. Pulse is known for its stellar reputation locally as well as globally through their Instagram and now TikTok profiles which combined have over 120,000 followers and tens of millions of views.
On this episode we talk moving business online during the global pandemic, opportunities for business both now and after this is over, and finding balance and wellness despite these trying times.
This Stay Home conversation was a little bit on the rough side as we faced some technical difficulties with recording to Zoom but I tried to clean up the audio as best as I could
3:00 - Welcome Connor Massimo to the show
3:45 - Moving businesses online
4:30 - Starting the business journey
6:20 - How Connor got into physiotherapy
8:45 - Passing five years in business and gaining traction as a startup
9:30 - Business mentors and coaches
10:30 - Growing the business
12:30 - Making the transition online with virtual physio
16:00 - Not as broken as you think you are.
17:30 - Growing the business on Instagram
19:45 - The challenge with coaching technical movements online
21:00 - Getting the clients to do things for themselves in a self-sufficient way
23:00 - Staying curious about how you move
26:00 - Staying healthy and avoiding the burden on the hospitals
27:30 - Shout out to Neil Morton about TikTok
31:30 - For You Page on TikTok
32:30 - The algorithms and just making content you think will be helpful
33:45 - Developing the mindset of giving away the best content for free
35:00 - Balancing family life and staying grounded
38:15 - Having fun with the kids and not getting negative
38:30 - Connor's meditation practice
39:30 - Digital minimalism when working from home and with an active social media page
42:00 - Setting boundaries for phone time
43:30 - ELDOA classes
46:15 - Connor's flow
49:45 - Long-term solutions
50:30 - Connor's practical advice right now
Resources
Follow Pulse Physiotherapy online:
https://www.pulsephysiotherapy.ca - for virtual physio consultations
Instagram and TikTok - @pulsephysioptbo
This episode was brought to you by the new online course platform, Flow Academy. Sign up for a free wellness challenge week on staying healthy, happy, and stress-free at home. This course has been specifically designed to help you stay well during the global pandemic. You can get started right away at flowacademy.ca
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The FlowCast is brought to you by Flow Spa. Flow Spa is Peterborough’s float therapy and sports recovery centre, dedicated to providing the ultimate relaxation experience. Whether you need physical relief from pain or a deep state of mental relaxation and calm or the best methods of recovery from athletic training, Flow Spa is where you can Find Your Flow.